SEO Consultant VS SEO Software

Everyone talks about SEO software that will give you the best search engine placement on Google, Yahoo, and Bing but have you ever thought about it from an SEO consultant point of view? Everyone is probably waiting to hear an answer who is better? In this article I will explain to you some of the advanced SEO techniques that are used by SEO consultants and compare it with SEO software capabilities.

Capabilities:

When it comes to the capabilities of software solution it is limited to software version. The software is developed by developers who develop software as per “development requirement” and the software will not perform tasks outside the development requirement. Hence this will limit this software to restricted functions. You may upgrade the capabilities of the current software by purchasing a newer version however it will still be limited.

When it comes to SEO consultant it depends on number of factors such as experience, research, training and brightness. Also a good SEO consultant is a consultant that researches allot and tries multiple of techniques into the search engine and determine the best practice. Hence this will make SEO consultant superior to SEO software due to unlimited capabilities of the consultant from the research, training and experience. You should ask your self a question who helps in the development of the SEO software. The answer is an SEO consultant instructs the main capabilities of the SEO software during initial stage of software development.

Performance:

This is very clear from the above point and I can guarantee you that an SEO consultant will perform way better than SEO software subject to the amount of time spends in an SEO campaign. I have tried many SEO packages during my initial period of SEO consultancy and it doesn’t matter what you do, you cannot perform better than initial trial, and in many occasions my ranking will drop lower because of competition. One way of doing better is to try other software which may perform slightly better and again the search placement will drop due to competition. This is the stage where you need an SEO consultant to boost your search engine placement higher.

Search Engine Algorithm update:

In many occasions the search engine changes algorithm, which directly affects the ranking results. The SEO software will be incapable to make the essential change because it is programmed and this during:

• Search Engine changes keyword density from 3% to 2%.

This change will make your search engine placement to drop. If the software recommended a 3% keyword density. From my experience this drop will be some thing like 2-4 pages depending on the keyword density used. Simply the software will not be smart enough to detect the change unless you buy a new software version. The SEO consultant can easily analyse the change and reduces the keyword density to 2% which is quicker. SEO consultants can also make a quick action regarding the following changes:

• Search Engine reduces the importance of page title
• Search Engine reduces the importance of meta description
• Search Engine limits the number of incoming links from page A to page B
• Search Engine limits the number of incoming links from site A to site B

In every occasion the software will not be able to think like a human. Therefore your project will suffer form the limitation of software. In conclusion I say nothing will replace a good SEO consultant and I can confirm it to you for example type the keyword “SEO” in Google search box you will see on page 1 of Google the list of many SEO companies who used SEO consultants to optimize their site.

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How to Choose the Right SEO Consultant for Your Business

Why Do you need SEO

Search engine optimization (SEO) is the process of taking steps to assure that your site is placed higher in search engine results than your competitors’ websites. Google, MSN and Yahoo have a hold on the vast majority of daily searches performed on the Internet.

Doing Organic SEO for a Website is both art and science. The Science part SEO is understanding the search engines and the algorithms and the art part is the way we implement the ideas and making the site popular. Unfortunately the science part of SEO is a bit complicated and Takes a person or a team with sophisticated skill set to accomplish the goals. The Search engine algorithms and the ranking criteria and changing from day to day and doing SEO becomes a complicated.

Now, the SEO consultant comes into picture.The SEO experts figure out what search engines look at when they rank websites and he builds the links so that the website gets the due identification.Then they figure out what can be tweaked to improve a site’s rank in the results. Apart from choosing the right keywords, he also builds a perfect and strong link so that the website comes to the forefront.Some SEO tactics are of questionable value and others are borderline unethical, but the mainstream of SEO thought is simple, basic improvements that will boost your rank in search engine results.

How to choose the SEO Consultant?

Experience: Always ask the SEO consultant his portfolio, ask about his past works and how successful they were. Never chose a first timer to do SEO for your business. It will be much better if he has experience in doing SEO for the same or a similar industry of yours.

Check his rankings: Check his website and his ranking on search engines. If a SEO can’t rank his own website on search engines for relevant keywords, how is he going to do the same for your website. SO in short look for someone who puts his mouth where the money is.

Do not outsource to distant countries: Do not outsource your SEO work to people in distant countries, Here is why. You don’t know them and they don’t know you. They have no local experience in your country or state. They simply wouldn’t care about your reputation online. The link building techniques they use might get your banned forever from search engines.

The SEO consultant must be confident: Some of the SEO consultants assure quick improvement in the rate of clicking. This can be misleading because no website however much artistically crafted, can become popular in a very short period of time. In other words, such assurances on the part of the SEO consultant cannot be relied upon and will not be the right selection.

Don’t Go for anyone who guarantee ranking: The search engine ranking factors and algorithms are changing from time to time and there is no one other other than Google can guarantee you a top page ranking on Google search results. Anyone who guarantee the No.1 spot is either trying to scam you or seriously illusioned.

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Need of Hiring a SEO Trainee

SEO requires constant effort and work. It is very important to make your website visible to the search engines. Only continuous renewal of your website with the latest SEO techniques will aid to raise it to the top most positions in the Google ranking.

You cannot find a fixed technique in SEO. If a particular technique clicked this month, it will be changed in the subsequent months. This shows the need of a well experienced SEO for optimization. He has to perform hard to get your website to the top. Only hiring a SEO professional can help you to understand the changing trends in the SEO.

SEO experts will work hard and go along with the changing trends in the optimization field to take the website to the top. It is very vital for the SEO professionals to spend more time with the website and internet to know more about the apt techniques in SEO. If you are hiring a SEO professional he is going to dedicate his entire day and night working for the promotion of your website. This will enhance the traffic to your site.

Certain SEO experts, who are very sincere and have deep rooted knowledge, will be capable of guaranteeing you hundred percent success. The key tool of SEO professional will be link promotion. Apart from link building, they also will be capable of providing keyword research and proven SEO techniques.

SEO consultations are very inexpensive and will help in reducing your task to a half. Actually they will also perform the content writing process. So make sure you also hire a SEO, who is capable of performing multitasking. Keywords are also yet another tool used by the SEO professionals for increasing the traffic to your site. They will add the keywords to the title, meta tag and description to augment your website to the top position.

All the results of SEO are completely visible. Trained SEO will use Google Analytics to get into the details of the website. He will be capable of looking the growth of your website.

SEO professional can be hired at a low expensive. Comparing to the work he is doing, it is not at all an expense. A dedicated SEO will also aid in making your site to the top listing of the renowned search engines namely Yahoo, Google and Bing.

Website redesigning can also be suggested by a trustworthy SEO professional. He would suggest a redesigning, if necessary. The pages that should be included in your website will also be suggested by the SEO professional. The content that should be included for your website will also be specifically mentioned by a committed SEO professional. Trying to get a good search engine professional is sometimes a herculean task. It is very important to choose the SEO professional wisely. Always go for those professionals, who provide multi tasking and is capable of providing good results in the search results.

You will start getting good results from the first week, after hiring a dedicated SEO. Make sure that the SEO you hire will provide good service art a short expense.

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White Label SEO Is the Key

Finding the perfect SEO provider is every aspiring reseller’s common problem. Nowadays, it is very unsafe to rely on the ubiquitous SEO reselling vendors on the Web because majority of them are just moneymaking schemes and frauds. There are also SEO providers who steal their end clients by secretly contacting them without their notice, and Resellers that steal the provider’s secret strategies and end up starting their own companies.

White Label SEO is the answer

Many SEO providers today treat their reseller as regular employees, a typical middleman hired to promote and deliver a service firsthand to customers in unreachable localities and areas. Resellers handled by these kinds of providers have no right to know the internal SEO business and own their clients. The concept of end client and ownership is in existent in this kind of reselling platform.

Few years ago, SEO providers who hated this idea of reselling came up with an innovation that changed the face of SEO. They came up with White Label SEO, a form of business partnership that allows resellers to own their businesses, to help not only abused resellers but also business hopefuls. According to these pioneers, they found the old tradition a strange way of treating hardworking and talented “middlemen”, and even considered it as the highest form of modern “slavery”.

Many have predicted that this White Label SEO thing was just a fad, one that will die down as soon as it becomes popular and made-known to company owners (especially the small business owners). They say it will fade away gradually, as if it never happened. However, we all know that this prediction has failed to become true, and the “trust-driven” partnership has dominated the SEO market ever since its introduction in the SEO market.

So what is White Label SEO? What makes it different from Private Label SEO?

Basically, White Label SEO and Private Label SEO mean the same thing. Some companies just coin these terms for positive SEO reasons. Anyway, White Label SEO is a confidential agreement between the SEO provider and Reseller stating that the backend (the provider) should always be hidden and unknown to the end client (Reseller’s client). This agreement also allows resellers to price their services according to their will and desired cost, start a business without sign-up and membership fees, and most importantly, to design their own logical, reasonable, and realistic payment method, terms, and services without the interference of the provider.

If you are a beginner and an aspiring SEO Reseller, you should look for an SEO Provider that will give you the freedom to own a business through a confidential agreement called Private Label SEO.

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Significant Information About Internet and Business Online

The internet and business online has produced a new breed of entrepreneurs who spend a few hours a day on a computer and in return earn a high percentage in commissions. Of course, setting up an online company can take some time but after this operation has been completed the whole process could run on automatic pilot enabling maximum profits for minimum input.

Most businesses encounter problems when overheads spiral out of control but by taking advantage of the internet and business online the only costs incurred are that of having a website designed by a professional and the ongoing cost of hosting and maintaining a high search engine ranking. Getting your website noticed worldwide can be done in a great number of ways some of which could involve costs but all of this can be easily achieved.

However, there are a number of guidelines that should be adhered to, to ensure the success of an online company. The main one is keeping Google happy by complying with their terms and conditions;falling foul of Google could be a disaster for anybody just starting out and you could even experience being banished from the net and unable to trade. For any potential entrepreneur who wishes to promote an internet business online it must be remembered that it is all about effort and determination. The different ways to get your website noticed and the upgrading and tweaking of your website to keep pace with the ever changing trends online. The more effort that a person puts into their online company the better the returns.

We are part of a lazy society and the easier it is for a customer to make a purchase the happier they will be in many cases it could be regardless of cost. So promote, upgrade and keep Google satisfied, if it takes some time before results become evident patience is the answer. Becoming part of what has become an internet explosion and promoting the internet and business online could see you in an extremely favorable position whereby you could leave the boring, mundane job you have despised for so long and your dream could become a reality. There can be no better way to make a living than making use of the internet and promote a business online working the hours that suit with no boss hounding you to work faster. Your pace, your time and your income. What could be better than running your own company with hardly any outlay?

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Find the Right Home Business Online Opportunity

If you were to look for a home business online opportunity what would your criteria be? Would you want a home business online opportunity in which you were selling something? It would have to be a great product that would earn you enough to continue working at home. Would the business have to be at a price you could afford? It would unless you want to try to get a small business loan for it. It would have to be an honest, legitimate business that is legal, and that you could make back your investment fairly quickly, too.

That’s a lot to ask for, but there are such companies offering a home business online opportunity that fits your criteria. The first thing you asked for was a great product that would actually sell. Look for a product that is hot on the market right now. Something that people not only want but that people need. Something like a software product that will help others who are in business for themselves. Something like training courses that teach people just like you how to make their business grow. These are the kinds of products you need for a successful home business online opportunity.

It doesn’t matter how great the product is, though. If you can’t afford the home business online opportunity then you can’t sell the product. It’s as simple as that. You could try to get a loan for your new business, but then you have to build a business plan to present to the loan officer, do you know how? The loan officer will consider the fact that it is a home business online opportunity and realize that there is no collateral with such a business. Good luck getting that loan! So how much can you afford to invest into your home business online opportunity? Would a couple thousand sound reasonable? It should, you’re not going to find a brick and mortar business opportunity for less than a hundred thousand.

How about the honest, legitimate, legal criteria? When you are searching online for home business online opportunities you are sure to run across dishonest and even illegal opportunities and you want to stay far away from those. Watch out for anyone who guarantees you a certain income. Your common sense tells you that you are only going to make money if you put time and effort into the business. Nothing is free! Watch out for pyramid schemes, these are illegal. A pyramid scheme is where your only job is to recruit others that pay you, so that you can pay the person who recruited you, and they pay the person that recruited them. If a company does not have a product to sell but offers money for recruiting, then it is a pyramid scheme. On the other hand, there is a lot of money to be made with recruiting, and it is perfectly legal if your main focus is selling a product. This is called multi-level marketing and is done by all sorts of businesses that you know and love. (Think about the make up lady calling).

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SEO Practices to Strengthen E-Commerce Fronts

We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of E-Commerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for E-Commerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels. While reviewing, research and optimization must continue on a regular basis to be successful.

You must focus on few core areas before you can begin performing SEO to get your listings ranked higher on Google search results:

SEO assessment: Begin by performing a comprehensive assessment of your website, so as to identify SEO shortcomings. While it is advisable to perform assessment for your entire website, you must pay special attention to your product pages. This is where majority of the flaws are detected and are also imperative to your website’s performance. Tools such as Screaming Frog can be used to crawl through your images, CSS, links, etc., so that you can identify errors, missing tags, duplicate entries and other issues that can have a negative impact on your site’s rankings.

Keyword research: Keyword research plays a major role in getting your website ranked higher. Targeting wrong keywords can lead to driving low quality traffic and lower sales. Using the right keywords strategically can attract qualified customers and also boost your sales and conversion rates. Perform your research based on keyword relevancy, ranking difficulty and search volume. You may use long-tail keywords relevant to your products, as they have a higher exact-match search volume as well as a significantly lower difficulty ranking when compared to the competition.

Competitor research: Analyze competitors’ website to prepare a list of keywords that are being used by them. Perform research to determine the keywords you wish to compete against. Also, figure out the architecture used by these competing websites. Primarily focus on their product pages to attain better insights about ways to organize your websites navigation.

Create compelling product descriptions: Don’t make the same mistake that most E-Commerce store owners make, i.e. using manufacturer’s product descriptions. Search engines consider this to be a case of duplicated content, which might attract penalties. Product descriptions provide you with an opportunity to create unique, informative and compelling sales copy that boosts sales and conversion rates.

Using long tail keywords: Long tail keywords are highly targeted keywords having three or more words. People using long term keywords usually know what they are searching for, therefore a product page that has been optimized for long term keywords has a greater probability of attracting customers and converting them into sales.

Include customer reviews: It has been estimated that product pages having customer reviews are successful in converting over 58% more visitors, while boosting revenue by over 62%. This is because customer reviews help in establishing credibility and act as a social proof for potential buyers. Product pages featuring customer reviews rank higher since Google rewards pages that are frequently updated with unique content.

Integrate social media on your product pages: Google rankings play a major role in influencing the quality and amount of social media signals since they reflect a page’s relevance. It is advised that you add social sharing buttons for popular social media platforms like Facebook, Twitter, LinkedIn, Pinterest, etc., to your product pages in order to allow your customers and prospects to share product information with other potential customers.

Optimize page load speed: As many as 40% of visitors will leave, if your product pages don’t load within 3 seconds, and approximately 80% of your customers won’t return to your site if they are disappointed by your site’s load time. Page load time can be optimized by employing lazy loading, compressing product images and fixing coding issues.

Write appealing metadata: Your product pages need unique, compelling Meta titles and descriptions incorporating popular keywords to increase its visibility. It is considered one of the most crucial aspects of on-page optimization. It is important to note that metadata is usually the first thing your potential customers come across, while making a Google search, so it is best to provide your potential customers with a compelling copy of product description that prompts them to make a purchase.

Include rich snippets: Snippets in the form of coded data can be included in product descriptions to provide more information about the product such as price, availability, etc. Incorporating snippets result in better Click-through-rates (CTR) as well as higher rankings on search results.

Include product images: Quality of your product images have a direct relationship with what your potential customers feel about your products. Always include visually appealing images to help your customers make informed purchase decisions. Also, tag these images with appropriate metadata so that they are easily searchable.

Use search-friendly URLs: Your product page URL’s needs to be unique and should be optimized for main keywords. Appropriate URLs tell search engines what the page is all about while providing visitors with helpful product information.

Optimize your E-Commerce site for mobile: Mobile shopping has reached its peak and it has made it important for you to make your E-Commerce store mobile friendly. It is wise to use a responsive design for your website in order to create a seamless shopping experience for your customers across all platforms. Improving your E-Commerce site’s performance is an ongoing process requiring you to stay updated with SEO best practices at all times. It is advised that you regularly test your website for errors, perform keyword and competitor research, observe Google’s algorithm updates, and make the required changes to optimize your E-Commerce website and provide your customers with a great shopping experience.

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Tips For Successful List Building – Top 2 Tips

List building is one of the most important factors to achieve online success. Building a good solid responsive emailing list is vital if you want a sustainable online income. List building plays a major role in the development of good healthy relationships between you and your mailing list subscribers, customers and visitors. A responsive list can be used to gain access to untapped traffic generation and traffic flow to your websites or other, more quality and pre-qualified leads, which will increase business sales.

The above reasons are enough to prove that a solid list building strategy and list building campaign is vital and on top priority when you are trying to market and or promote something online. Some may think that to build a highly qualified mailing list is hard, but in reality simplistic ideas and methods can help you achieve stunning results and conversions. If you understand both of the key methods below you will surely be able to develop a list without all these unnoticed list building secrets.

Without these two methods and or elements your list building campaign may be a complete and utter failure. To speed up and aid the process you must follow the advice below. You must utilize the below ingredients to their fullest extents in order to build that responsive, lead capturing mailing list.

Value and Worth

You should be offering your subscribers something valuable in exchange for their email address or other details, you should be providing quality information for each and every subscriber on your mailing list. Quality content, special discounts and information are vital here. You must gain trust from your subscribers and prove that you are an authority figure in this business and or niche market. More importantly your list should be offering a valued relationship between you (The Expert) and the subscribers.

People join and opt-in to lists to reap the benefits that the ‘Expert’ can bring them. Whether they were enticed by a free e-book / report or the content which the expert provides is of top quality or the subscribers just have a general interest in your area of interest. Subscribers MUST benefit from being a part of your list. It is crucial.

Whatever you are offering and providing to your list I believe that you should make sure that the information is free of charge. This is a quick way to entice subscribers, as mentioned above giving away a free report / e-book is the general method of attracting qualified subscribers to your list. Everyone loves free stuff.

Giving away free items may somewhat be frowned upon by some marketers because they are of the belief that you are attracting non-buyer traffic and subscribers by offering free promotional giveaways. It all depends on the nature of your free giveaway, you want to be targeting and offering a solution to a problem. Helping people fix something. Buyer traffic can be attained in many ways e.g. how to purchase ‘xxx’ product. Offering a free gift gets the whole “List Building Relationship” theory moving, this has to be one of the most effective ways to build a list in rapid time.

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5 Powerful List Building Strategies

List or the opt-in list as it is called. List building is one of the biggest assets for any of the successful internet marketer. Once you build a big email list, you can generate huge online revenue out of it. The bigger your email list is, the more revenue you can generate out of it.

However, a big email list cannot be created instantly. It takes years for a successful marketer to build a big email list. If you have still not begun the process of list building, you must start it immediately as it would enhance your chances of being successful in the field of internet marketing. The list below enfolds five powerful list building strategies used by most of the successful internet marketers today.

List Building Strategy 1: Provide free newsletters
Offering free newsletters is one of the most effective list building strategies. Make sure your free newsletter is visible, so that people can subscribe to it easily. In order to make your newsletter successful, you must offer useful information in it. The useful information can comprise of discounts, free tips, resources, tips or any other information that can interest the visitors.

List Building Strategy 2: Make use of the guest posts
Making use of the guest posts on the popular blogs is one of the free yet effective strategies for building your email list. There are a number of popular blogs which witness traffic of thousands of visitors every day. Allow guest posting by listing a number of blogs in your area and begin your post. By posting quality articles, you can attract the attention of the visitors and it is the key to guest posting. Make sure you include your blog link, so that visitors can reach your blog easily.

List Building Strategy3: Make use of pay per click advertisements
PPC or pay per click is regarded as the topmost list building strategy today, which can drive potential traffic to your blog and help in boosting your mail list. Being fast and target oriented, it is opted most frequently by beginners and business owners. However, the strategy is not free and demands spending some funds for running the pay per click advertising campaign. The PPC campaign can cost you a lot if you are targeting a high valued keyword.

List Building Strategy 4: Make use of the Facebook advertisements
Though classified in the category of the PPC advertising, Facebook advertising is slightly different. Everyday thousands of users login their Facebook account and many internet marketers make use of the Facebook ads for the process of potential list building. The positive thing about the Facebook ads is that they are targeted, even more than the PPC advertisements. However, the Facebook advertisements are expensive, much expensive than the PPC advertisements.

List Building Strategy 5: Make use of banner advertisements
Though being a paid service, it is effective in building a potential email list. All you need to do is simply create a banner and put it on all the popular websites and forums. Generally, you are required to pay as per 1000 impressions. The key fundamental of being successful in the field of banner advertising is making sure you create a banner which is highly converting. However, if you are not an expert in creating a good banner, you can easily hire a skilled freelance designer who can help you create a highly converting banner at a low cost.

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